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CTMS Module 11 of 29

Recruitment Campaigns

Multi-channel patient recruitment with enrollment forecasting and ROI analysis.

Module Overview

The Recruitment Campaigns module manages multi-channel patient recruitment campaigns with enrollment forecasting, ROI analysis, and performance tracking. Support digital advertising, site referrals, patient databases, and community outreach with unified campaign management and conversion analytics.

Key Features

Multi-channel campaign management (digital, referral, community)
Patient recruitment funnel tracking
Enrollment forecasting with predictive models
Campaign ROI analysis and budget optimization
Site-level recruitment performance comparison
Diversity-targeted recruitment strategies

Workflow & Interface

Explore the module's workflow through interactive interface mockups showing each step of the process.

1

Campaign Dashboard

Overview of all active recruitment campaigns with spend, conversions, and cost-per-enrolled-patient metrics.

medifirm-ctms — module view

Active Campaigns

8

across 4 channels

Total Reach

2.4M

+18% this month

Screening Referrals

1,856

67% conversion

Cost Per Patient

$842

-12% vs target

2

Campaign Performance by Channel

Compare recruitment performance across channels with conversion rates and cost metrics.

medifirm-ctms — module view
Digital Ads
78%
Site Referrals
92%
Patient DB
65%
Social Media
48%
Community
38%
Physician Ref
85%
3

Recruitment Funnel

Track the recruitment funnel from awareness through screening, consent, and enrollment.

medifirm-ctms — module view

Awareness

2.4M reached

Top of funnel

Interest

48K inquiries

Engaged

Pre-screen

3,200 qualified

Screening

Site Screen

1,856 screened

In progress

Enrolled

1,248 enrolled

67% conversion

Module Connections

How Recruitment Campaigns integrates with other CTMS modules in the platform.

Sends toSubject Management

Recruitment drives feed screening pipeline

View Module
BidirectionalSite Management

Site-level recruitment performance tracked

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BidirectionalDiversity & Inclusion Metrics

Diversity-targeted campaigns tracked

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Sends toTrial Success Forecast

Enrollment forecast feeds success prediction

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Sends toExecutive Dashboard

Recruitment KPIs roll up to portfolio view

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